We are The Founding Udders

For years the world has been sold protein lies in shiny tubs, filled with powdered junk. But a movement has begun, one built on grass-fed greatness and a relentless commitment to quality.

We are the triumphant torch-bearers of truth with a singular, uncompromising focus...

Fountain pen on a beige background

THE FOUNDING UDDERS

Manifesto

We find ourselves on the front lines of a battle. If you're reading this, fate has intervened and you have been chosen.

The vanguard of a new era starts here, read the manifesto.

enough of the lies

I, Sir Bovine Cowley, and The Founding Udders, are here to champion a new protein future. One built on clean, natural ingredients and a fierce dedication to what's real.

Join us and rise to the challenge as we rebel against the the synthetic status quo. This is a revolution and the time is now.

real tastes better

Founded on the principals of The Founding Udders and crafted with purpose and intention, Levels is real protein with zero junk and ridiculous taste.

A New Protein Future Awaits

It's time to experience real for yourself.

Where truth is the reality, rebels lead the charge, and where health stops being boring and we usher in a whey-fueled new world.